Beyond Beijing: Lower-Tier Cities Emerge as China’s Next Consumer Growth Frontier
As China’s top megacities grapple with slowing growth, the country’s smaller cities and towns are fast becoming the new engines of consumer spending. In 2024, household consumption in many Tier-3 and Tier-4 cities grew by 3–5%, even as Tier-1 hubs like Beijing and Shanghai saw outright declines in retail activitybain.com. This reversal – lower-tier cities outperforming their…
